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General Client Management

May 2013 issue of Skin Inc. magazine

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You have managed to attract a new client into your skin care facility. An incredibly thorough consultation has been completed for the client, as well as a fabulous treatment, and she has purchased the products that she needs to achieve her skin care goals. Is the job done? Hardly! Managing the client from this point forward can make all the difference to establish a successful relationship.

A multi-treatment plan

Establish a multi-treatment plan that will unfold throughout the course of several months, bringing the client back to your facility in a timely manner. Make sure there is a treatment and regimen plan for each client. Write the treatment plan down in the client’s notes and provide her with handouts reiterating the details discussed in the consultation. When the client sees how serious you are, she will take her regimen more seriously, too.

Ensure clients are on board

It is important to spell out client expectations in an agreement form. Tell your clients that you will do everything you can to help them achieve their goals, but that you can’t do it without their participation.

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