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Cashing In on Dual Treatment Packages

Jill Kohler February 2014 issue of Skin Inc. magazine
Cashing In on Dual Treatment Packages

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Establishing and running a successful skin care business requires wit and panache. Half the battle most spa owners and estheticians face is getting clients to walk through the doors, which makes it all the more important to begin the art of selling skin care as soon as a client steps inside.

Reaching higher sales goals starts by educating clients about the remarkable benefits of skin treatment combinations. Creatively packaging combination therapies not only increases revenue potential, but it also provides clients with even higher quality results that will keep them coming back.

The key to successfully promoting dual treatment regimens is to brand them as solutions to a problem, which allows clients to visualize the actual benefit, rather than just the treatment itself. The following packages are a few ways professionals can present traditional procedures as unique and fresh solutions.

Acne blaster

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