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Cashing In on Dual Treatment Packages
By: Jill Kohler
Posted: January 31, 2014, from the February 2014 issue of Skin Inc. magazine.
Establishing and running a successful skin care business requires wit and panache. Half the battle most spa owners and estheticians face is getting clients to walk through the doors, which makes it all the more important to begin the art of selling skin care as soon as a client steps inside.
Reaching higher sales goals starts by educating clients about the remarkable benefits of skin treatment combinations. Creatively packaging combination therapies not only increases revenue potential, but it also provides clients with even higher quality results that will keep them coming back.
The key to successfully promoting dual treatment regimens is to brand them as solutions to a problem, which allows clients to visualize the actual benefit, rather than just the treatment itself. The following packages are a few ways professionals can present traditional procedures as unique and fresh solutions.
According the American Academy of Dermatology, it is estimated that 85% of all individuals deal with acne at some point in their lives. These annoying red bumps are small, but their power to ruin proms, job interviews and big presentations, all the while inspiring insecurity, is undeniable. The desired effect of treating acne goes beyond just erasing breakouts—it is about restoring confidence—and that is big business.
There are numerous over-the-counter treatments available, but they often provide only mediocre results. This unfortunate situation creates the perfect opportunity for skin care professionals to swoop in and save the day. Offering clients an effective dual treatment regimen to fix this cursed skin condition is a great way to prove to clients the value of professional services.