Sign in

Brand Loyalty in the Beauty Industry

Brand Loyalty in the Beauty Industry

Investigating a consumer’s brand loyalty can provide valuable insight on how a beauty company can tailor offerings to the needs of its specific customers. According to a video titled "Using Brand Loyalty to Tailor Product Offerings in Beauty and Personal Care,” Euromonitor International discussed results from its recent survey on personal appearance in which 50% of consumers said they remain loyal to a specific, trusted facial care brand. However, in the same survey, 55% of consumers also said they switch nail polish brands on a regular basis.

To go into greater detail, L’Orèal Paris, a leader in the facial care market, and Maybelline, a nail polish category leader, were studied further. The research from Euromonitor showed that, during the same time period under review, L’Oreal Paris expanded its market value share by 50 basis points while Maybelline remained the same. This indicates that, currently, beauty consumers are more prone to remain loyal to a specific facial care brand than a nail polish.

So, what products does your beauty brand offer that can inspire more loyalty in your customers? And how can you build off those products to keep them coming back for more?

This content is adapted from an article on www.gcimagazine.com.

 

Skip

Welcome to the new SkinInc.com!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New SkinInc.com!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!