Business > Customer Service | Skin Inc.

Sharing techniques that clients can use on their own is a great way to build trust.

From Fatigued to Fresh: The Esthetician’s Guide to Energizing Dull Skin (and Sales)

When clients arrive looking exhausted, estheticians have the power to help them leave looking like they got a full night’s sleep.

Speaking openly about empathy and its role in client care is a great way to normalize it and ingrain it as part of the culture.

Creating a Culture of Compassion

Prior to treating PIH with exfoliation or brightening treatments, it's important that foundational habits, like broad SPF protection, are established.

Brightening Smart: Hyperpigmentation in Diverse Skin

It can be extremely valuable to have a referral list of healthcare and diet professionals who can weigh in on nutrition and supplements.

The Quest to Demystify Supplements

Supplements don't need to be a sticky subject in skin and spa. Keep it simple by building out a network of diet specialists to keep on your referral list. You're in the intimate business of client trust, after all.

Making your space more inclusive is just a way of further tailoring your services for an optimal client experience.

Making Your Waxing Services More Inclusive

Inclusivity has been coming more into focus in the beauty industry.

Attitudes are changing around aging as we culturally start to see it for what it is - a privilege.

Reframing Aging

The conversation around aging is changing, and it’s time our industry changed with it.

Stop Building Someone Else’s Brand, Start Building Your Own

Ready to grow your business and boost profits? Discover how your own curated private label skin care collection can help you stand out, build trust and create client loyalty with products that reflect your expertise. Stop reselling, start owning.

Curating Influence

This is an article that I have wanted to write for some time now.

Gabrielle Singh, founder of Iyvos, marries clinical efficacy with heart.

Soft Skin Care: The Evolution of Gabrielle Singh

I’m not talking about product function or a new brand launched under this moniker.

Evening skin texture and capturing the post-facial glow can be a difficult balance to strike.

Getting Your Clients Camera-Ready

Another Met Gala for the books!

A 'thank you' email can be a great way to show your appreciation.

Practicing Gratitude for Clients

Have you ever thought about how saying “thanks” can affect patient/client retention?

Meevo

The Top Management Software Options for Salons and Spas in 2025

Features, integration, pricing & reviews compare the top management software for salons and spas. Find the best platform to streamline operations, enhance client experience & boost profits.

Woman doing a skin care blog at the spa

Relevant Content: Your Secret Weapon to Attracting New Customers

So, how do you make your brand stand out? The answer lies in the art of using relevant, engaging content to draw in new customers—because let’s be honest, great skin care deserves great storytelling.

Ronit Segev

Personalization for the Professional [A Q&A With Ronit Segev]

The brand has recently arrived in the U.S., so we sat down with Segev to learn more about her journey, the skin care industry in Israel, how she approaches personalized skin care and how she identifies new technology.