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Survey Reveals Women's Skin Care Behaviors When Nearing Milestone Birthdays

Posted: May 14, 2010

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The majority of women approaching a milestone birthday (64%) say they do take steps to look younger, including nearly half of women approaching their 30th birthday (45%) and more than 3 in 4 approaching their 60th birthday (76%). Popular strategies include coloring their hair (43%), wearing makeup (36%) or purchasing expensive skin care products (16%).

Other approaches used to look and feel younger: shopped in the juniors department (7%), lied about their age (5%), dated someone younger (4%) and simply stopped celebrating birthdays (2%).

When presented with a list of popular activities and asked what they would be willing to do to stop the aging process – 36% say they would give up alcohol for five years, the number one choice for all age groups. Other answers included giving up watching TV and going on vacation for five years (19% each), and giving up a favorite food for five years (16%). More women are willing to give up sex for five years (12%) than give up the Internet for the same time period (8%) if that would stop the aging process.

"Ultimately, nearly 4 in 10 (36%) were not willing to do anything to stop the aging process," said Jaliman. "I think we can project that these women accept aging as a natural progression and would not view birthday milestones with anxiety."


This survey was conducted online within the United States on behalf of Cutera by Harris Interactive from March 19–24, 2010, via the QuickQuery(SM) online omnibus service. The demographic questions in the survey (including the age determining question) was shown in two waves of the survey to a total of 4,598 adults ages 18+ of whom 2,424 were women ages 18+. Based on the answers to this question, 934 women were interviewed for the Milestone Birthday survey, of whom 183 are ages 25–29, 223 are ages 35–39, 277 are ages 45–49 and 251 are ages 55–59.