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Survey Reveals Women's Skin Care Behaviors When Nearing Milestone Birthdays
Posted: May 14, 2010
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More than one-third of women approaching a milestone birthday say turning older makes them feel optimistic because they are wiser and smarter (35%), and excited because they are looking forward to what the future holds (34%). In fact, "a fabulous vacation" was the top selection for a birthday gift (31%), winning out over "losing weight" (25%) or "looking 10 years younger" (9%). Not surprisingly, women approaching 60 were most likely to want the gift of "looking 10 years younger" (18%).
"The results of this study show that women today, regardless of age, place greatest value on a 'break' from their daily grind and relatively less emphasis on physical goals, such as weight loss or shaving a decade off their age," said Macrene Alexiades-Armenakas, MD, PhD, assistant clinical professor Yale University School of Medicine. "The high ranking of a vacation as the birthday gift of choice may be a reflection of the increased presence of women in the workforce and a greater need for time to relax and rejuvenate."
Relatively few women surveyed say they feel anxious because they are getting older (23%) or conflicted because they don't feel as old as they look (21%). Interestingly, women approaching their 30th birthday are actually more likely than those approaching their 60th to say they are anxious about getting older (30% vs. 14% respectively).
"Women turning 30 are approaching the first big birthday of their adult lives and often come to our office feeling anxious. It is typically a time of growth and transition in their lives. They may not feel settled—such as with an established career, partner or family," said Alexiades-Armenakas. "As the survey shows, they tend to feel less anxious as they get older."
More than 4 in 5 women approaching a milestone birthday (81%) say they want to improve something about their skin's appearance. Those approaching 30 or 40 would most like to improve their uneven skin tone and texture (23% and 15% respectively), while those approaching 50 and 60 want to improve wrinkles and/or fine lines (33% and 30% respectively). Also, women approaching 40 are more likely to want to improve facial redness (12%) than those approaching 60 (3%).