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This information can provide you with guidance about how to best serve clients approaching milestone birthdays in your spa.
Women approaching a milestone birthday feel optimistic and excited at what the future holds whether they're approaching 30 or 60, according to an online survey commissioned by Cutera, Inc., a global manufacturer of aesthetic lasers. The national survey, conducted in March by Harris Interactive with nearly 1,000 women offers insights into the emotions and behaviors of women as they approach a new decade.
Women approaching 30 are twice as likely to say they feel anxious about their milestone birthday than those approaching 60 (30% and 14%, respectively). More than 4 in 5 women (81%) approaching a big birthday say they want to improve something about their skin's appearance. More women are willing to give up sex for five years (12%) than give up the Internet for 5 years (8%) in order to stop the aging process.
The survey polled women who are within five years of turning a milestone birthday, from 30 to 60. The term "milestone birthday" is an indication that turning a new decade often represents an important event in a woman's life. For many, it's a time to reflect on changes in their lifestyle and appearance.
According to Debra Jaliman, MD, assistant professor Mount Sinai Medical Center, "These milestones can be traumatic for some women but certainly not for all. The survey validates what we've seen—that women are opting for aesthetic solutions because they want to invest in their appearance as a gift to themselves."