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Shaping Your Spa Program

By: Mindy Terry
Posted: December 31, 2009, from the January 2010 issue of Skin Inc. magazine.

The treatment rooms at The Spa at The Jefferson reflect the clientele’s wish for luxury that is informal yet elegant, sophisticated and effortless.

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These three spas serve as examples for why getting to know your clientele will help your business meet its needs, resulting in success. Start by doing some people-watching and take notes regarding what the consumers in your market appreciate and desire. Once you find this out and develop a strong concept, take a look at all the aspects that shape your spa and make sure the concept is carried throughout the details. As The Spa at Wind Creek, Vita and The Spa at The Jefferson prove, you don’t have to offer run-of-the-mill services and try to appeal to all the people all the time. You just need to know the basic drivers of your clientele and work to create a program that proves to be irresistible.