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Shaping Your Spa Program

By: Mindy Terry
Posted: December 31, 2009, from the January 2010 issue of Skin Inc. magazine.

The treatment rooms at The Spa at The Jefferson reflect the clientele’s wish for luxury that is informal yet elegant, sophisticated and effortless.

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Three recent openings demonstrate the creative, unique and customized programming that can be offered when owners know their consumer.

The Spa at Wind Creek, Atmore, Alabama. The spa opened in September 2009, and offers a feast for the senses with treatments that are comfort food for the mind and body. Wind Creek Casino and Hotel guests are normally in their mid-50s, interested in gambling and are drawn to the resort’s on-site cooking facility. It was deduced that many of The Spa at Wind Creek’s guests would be first-timers seeking an experience that smells, looks and feels nice.

The culinary tie-in opened the door for a plethora of truly tantalizing offerings. With mouth-watering names, including Spiced Brown Sugar and Vanilla Bean Stress Relief and Energizing Lemongrass baths, The Spa at Wind Creek is marketed as a place of refuge from the everyday, and as a delight for the senses.

To add to the comfort food programming, all treatments begin with a mood-enhancing ritual incorporating chocolate essential oil. Plus, a personalized product bar is on-site to help guests customize their own products to take home after finishing their services.

Vita at Henry Ford West Bloomfield Hospital, Detroit. The wellness center opened March 2009 and is one of the first wellness facilities in a U.S. hospital of such significant size, caliber and services. Located inside the new hospital, Vita serves patients, their families and the community as a one-stop shop of wellness and preventive care, focused on a lifelong approach to wellness.