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Shaping Your Spa Program
By: Mindy Terry
Posted: December 31, 2009, from the January 2010 issue of Skin Inc. magazine.
The treatment rooms at The Spa at The Jefferson reflect the clientele’s wish for luxury that is informal yet elegant, sophisticated and effortless.
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Brand concept—Conceptualize a brand that not only considers your clients and market, but best marries with your company’s vision, values and philosophies.
Facility and service programming—Identify programs and services that will meet the desires of the target market. Ensure that your facility’s design effectively supports the client experience you are striving for, while also providing everything needed to run an efficient operation.
Architectural and interior design—In addition to being functional, the facility’s design should visually communicate your concept and offer a sensory experience.
Signature features—Develop features that will serve as the foundation of the overall concept, and assist in the branding and recognition of your spa. Signature features may involve specific interior and architectural elements, customized treatments and rituals, client service strategies or a collection of private label products.
Spa menu concept—Your concept should drive the selection of products and corresponding treatments for your spa. Early on, create a sample selection of services to ensure that the costs of proper equipment are in the budget.