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Survive and Thrive

By Laura Root and James Mason
Posted: September 25, 2009, from the October 2009 issue of Skin Inc. magazine.
plant and soil in hand

page 3 of 7

Third, take advantage of increased downtime by using it for skill drills, educational programs, vendor presentations and in-house training. Adding any of these will help you provide clients with improved results, but doing all of them can translate to an even better payoff. Downtime also allows you time during each day to refocus and reprioritize. Sometimes the narrow view of packing a day as tightly as possible can push out natural lulls useful for recharging. Treat your downtime like the gift it is, and use it to help guide your business operations during the flow of the day.

Manage better

Good management is typically one of the most effective ways to increase revenue, build a high-quality staff, increase customer loyalty, reduce turnover and recruit better. The current economic climate, while it might be tough for individual business, is probably a windfall for truly excellent professional and licensed staff.

For really good estheticians, it is a seller’s market. Highly skilled, well-booked estheticians are in great demand, especially in places where margins are tight, and most estheticians do not have to stand for much they do not approve of, because they can go to another job—a better job—very easily. And regardless of your employment contract, you cannot prevent your clients from following them.

So how do you become the employer of choice? Here are a few ideas to get you started.

Flexible work arrangements. Use flextime, flexible schedules, adjustable part-time schedules or whatever arrangement might work best for your staff members.