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Survive and Thrive

By Laura Root and James Mason October 2009 issue of Skin Inc. magazine
plant and soil in hand

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No doubt about it, times are tough. Many spas’ clients are scaling back—waiting longer between services, buying fewer home care products, choosing not to buy a treatment series—and incidentally, sales are soft in virtually every sector of the industry. Nevertheless, there are things you can do to maintain profitability, increase sales and ensure your revenue stream does not slow to a trickle, or worse, dry up completely.

Reward more

Performance rewards for employees are essential. Rewards have more power to impact employee performance than almost any other technique. The problem is that most managers and owners tend to outsource the rewards process to companies whose interest is more focused on accumulating dollars than creating rewards that appeal to the employees.

The solution seems obvious, but it is missed by many businesses: If you want to reward employee performance, increase sales and revenue, and improve motivation, the best place to start is by asking your team members what rewards they would like. For some, it might be more flexible scheduling. Others might like shopping cards, gift certificates or even a rewards book that offers a variety of merchandise. Still others might want travel, fine dining or other preference-driven items. The key is to ask first to find the right rewards for each individual person. With a bit of effort, you can find out exactly what each of your employees prefers, and from there, customize your rewards program to fit your needs.

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