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Men's Market Growth Slows, But is Still Rising

Posted: March 13, 2009

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Many areas of male grooming are open to diversification, particularly when compared to the more mature female market. Skin care is the most valuable area of female personal care, but the equivalent male market retains a much lower percentage of the market. The signs of aging are a concern for many men, yet anti-aging benefits are present in only a small number of male grooming products. The potential remains huge, but the industry has not yet been able to exploit this.

The personal and oral hygiene sectors are the most lucrative among men, illustrating the nature of the market, as both of these areas are regarded as a necessity. However, some men are not acting on their concerns in these fields through the use of personal care products. Taylor concludes, “While these categories are the most developed in the male market, the potential remains even here to grow sales in the future.”

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