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Men's Market Growth Slows, But is Still Rising
Posted: March 13, 2009
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Many areas of male grooming are open to diversification, particularly when compared to the more mature female market. Skin care is the most valuable area of female personal care, but the equivalent male market retains a much lower percentage of the market. The signs of aging are a concern for many men, yet anti-aging benefits are present in only a small number of male grooming products. The potential remains huge, but the industry has not yet been able to exploit this.
The personal and oral hygiene sectors are the most lucrative among men, illustrating the nature of the market, as both of these areas are regarded as a necessity. However, some men are not acting on their concerns in these fields through the use of personal care products. Taylor concludes, “While these categories are the most developed in the male market, the potential remains even here to grow sales in the future.”
Datamonitor plc (DTM.L) is one of the world’s leading providers of online data, analytic and forecasting platforms for key vertical sectors. The company helps its clients—5,000 of the world’s leading companies—profit from better, more timely decisions. Through its proprietary databases and wealth of expertise, the company provide clients with unbiased expert analysis and in-depth forecasts for seven industry sectors: Automotive & Logistics, Consumer Markets, Energy, Financial Services, Health care, Retail and Technology. Datamonitor maintains its headquarters in London and has regional offices globally. See www.datamonitor.com for further details.