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Satisfying Web Site Experiences Important for Consumer Sales

Posted: December 19, 2008

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Every little helps when times are tough

Such investment is particularly important in a difficult economic climate. Not only will an improved Web presence improve brand loyalty and purchases, the Internet is also a channel that may prove to be more resistant to a softening retail environment.

When department store and specialty beauty store sales are suffering, companies may do well to concentrate on the varied opportunities their web presence may bring. “…it will be crucial for consumer packaged goods companies to understand how they perform relative to close competitors, as well as which specific aspects of their Web sites can be improved for the greatest return on investment during a time when resources may be tighter than usual,” Freed concluded.

CosmeticsDesign.com, December 16, 2008