Sign in

Satisfying Web Site Experiences Important for Consumer Sales

Improving a consumer's experience of a Web site can help both online and offline sales, according to a recent study published by ForeSee Results. The research underlines the importance of a positive Web presence for consumer packaged goods companies, according to the Michigan-based company, and not just in terms online retail. ForeSee Results, which specializes in online customer satisfaction measurement, advises companies to invest in their Web sites particularly in challenging economic times.

Online experience affects future behavior

According to the study, which looked at the consumer experience of the Web sites of approximately 25 major brands, a consumer’s online experience can significantly affect future behavior.

When satisfied consumers are compared to those unhappy with their online experience, they are 81% more likely to return to the Web site, 59% more likely to recommend the product, 73% more likely to purchase online and 41% more likely to purchase offline.

“Some consumer packaged goods companies still struggle with proving that their Web sites contribute tangible to company-wide objectives, especially when there are little or no sales associated with the online channel,” said Larry Freed, CEO of ForeSee Results. However, according to Freed, you only need to look at the link between satisfaction and both purchase and brand loyalty to see what a critical role the web plays in the success of an organization.

Every little helps when times are tough

Such investment is particularly important in a difficult economic climate. Not only will an improved Web presence improve brand loyalty and purchases, the Internet is also a channel that may prove to be more resistant to a softening retail environment.

When department store and specialty beauty store sales are suffering, companies may do well to concentrate on the varied opportunities their web presence may bring. “…it will be crucial for consumer packaged goods companies to understand how they perform relative to close competitors, as well as which specific aspects of their Web sites can be improved for the greatest return on investment during a time when resources may be tighter than usual,” Freed concluded., December 16, 2008



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!