Looking for a Few Good Men

By: Troy Fairchild

Posted: October 17, 2008, from the November 2008 issue of Skin Inc. magazine.

page 6 of 6

However, neither an esthetic nor cosmetology license allows a skin care professional to shave a client; this ancient skill requires a separate license governed under barbering. If you are dedicated to developing a male clientele, you may wish to consider hiring someone with this specific license or work on obtaining a barbering license of your own.

One last thing: Don’t be too gung-ho about offering men waxing services. Yes, sweater removal—otherwise know as waxing bushy back hair—and an eyebrow tidy-up may seem like second nature to you, but a moisturizing mani-pedi is much a safer menu addition early on.

The male client is out there, waiting to be tapped. Make him comfortable, and make him feel in charge. By doing this, you let your male client feel empowered to make intelligent decisions, and he will reward you with great loyalty.