When curious clients enter your spa, there is no doubt that they are going to be greeted warmly and kindly by your front desk team. Your front desk policy ensures that your team is always welcoming, never intimidating and happy to answer all questions—providing details on treatments and prices, and even making recommendations. Maybe they heard about your spa from a friend, read about it or even discovered it online. Whatever the case may be, now these clients are here, interested in your business, and are yours for the taking. You wouldn’t let them walk out without providing the best representation of your services and specialties, as well as a friendly welcome, would you? Of course not!
Well, whether you realize it or not, this is the exact same thing that is happening almost every time online spa-goers visit your Web site. This is your opportunity to hook them on your spa—to make their experience with your site nonintimidating, welcoming, informative, educational, enlightening and addictive.
How do you do that? Take time and care with your Web site, making sure that it is representative of the quality of experience that is provided in the brick and mortar version of your virtual business.