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Selling the Traveler's Treatment
By: Christine Spehar
Posted: June 17, 2008, from the July 2006 issue of Skin Inc. magazine.
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Another risk to skin is exposure to pollutants and toxins—especially if your client is indulging in a big-city excursion. In these situations, products and treatments that contain antioxidants, such as vitamin C, will help rid the complexion of toxins and fight the onslaught of free radicals that dwell in pollution and chemicals. Advise clients to try to “stay away from the smoking areas of restaurants, and curb alcohol consumption by ordering a glass of water after each alcoholic drink,” says Sloat. When offering treatments to an urban traveler, be sure to highlight those that “feed the skin topically with vitamins and antioxidants,” says Marcotte, such as an anti-aging facial with vitamins B and C to combat photodamage and toxins.
Keeping things fresh
Above all, remember that when travelers return home, their main priorities are relaxing and restoring a sense of normalcy and balance into their lives. “A facial suited for the client’s skin type and needs is an excellent way to revitalize after a trip,” says Sloat. “Offer a series of lunchtime peels at a discount for frequent travelers. This will help freshen the skin in between trips.”
Marcotte envisions a post-travel spa treatment that meets the skin’s every need. “I would provide a facial, including a good exfoliation with a lemon scrub, followed by a papaya pineapple enzyme peel to slough off dead skin cells. Then, after a nice, relaxing massage, I would apply a deep hydrating mask and a topical vitamin C moisturizer, which is a great way to nourish freshly exfoliated skin,” she says.
Travelers’ treatments can be incorporated quickly into your spa’s list of options without you having to change your entire menu. Get to know your clients, and find out their travel plans. Then make sure that you carry products that match their skin types and destinations. When they return, offer them a treatment to help their skin return to its normal equilibrium. Suddenly, the lazy summer months will become your busiest time of the year.