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Selling the Traveler's Treatment

Christine Spehar July 2006 issue of Skin Inc. magazine

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Traveling is one of life’s most rewarding experiences—new adventures await at every destination. Skin, however, doesn’t always seem to comply with the jovial mood a good trip can bring. It’s often finicky, reacting to a new climate in the most unexpected and downright inconvenient ways. As a skin care professional, it’s your job to help your clients’ skin look beautiful, no matter where their travels take them.

Marketing travelers’ skin care doesn’t have to be complicated—facials, wraps and peels for vacationers can be devised from options already on the spa menu. In the summer months, when vacationing increases, take advantage of your clients’ urge to explore by offering skin therapies to match their escapades. Once you learn how to address common complexion problems experienced on the road or in the air, you’ll be able to help any jet-setter—from mountain trekker to museum hopper—look great.

Airplane air

Anyone who has ever flown knows that airplane air is dehydrating and irritating to the epidermis, resulting in flaky, dull-looking skin. Kirsten Marcotte, a former flight attendant for Southwest Airlines and the owner of the Boulder, Colorado-based esthetic company Skinsations, suggests offering travelers a better skin care option than the bar soap they typically use when trying to pack light.

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