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A Prescription for Success, Part 2
By: Pat Lam
Posted: June 9, 2008, from the December 2006 issue of Skin Inc. magazine.
page 2 of 3
What is the client’s main concern? If their skin is oily and acne-prone, the priority should be deep cleansing. If it is dry, the main objective should be providing moisturizing or hydrating treatments. Sagging skin requires toning, while dull, devitalized skin needs stimulating massage movements. Sensitive telangiectasia-prone skin should be strengthened. If there are any minor skin irregularities, such as skin tags, telangiectasias, cholesterol deposits, hemangiomas or pimples, offer add-on services. These can enhance skin texture and increase income potential.
Nutritional guidance. Adding nutritional guidance to a skin or body treatment enhances the skin care professional’s reputation as a knowledgeable wellness therapist. Make recommendations about improving lifestyle behaviors, and instruct how to select better foods by explaining how unhealthy foods affect the skin and body. For example, those who suffer from breakouts before menstruation should be advised to increase their intake of anti-inflammatory foods, decrease or avoid inflammatory foods—such as animal-based varieties, as well as stimulating foods—such as coffee or fried foods. The client should adhere to a more fiber-rich diet and consume more water in order to help eliminate toxins. They should take more vitamins—especially vitamin B, for stress, and antioxidants, such as vitamins A and C. (For more information on nutrition and skin care, see Nutrition: The Healthy Aging Solution (Allured Publishing, 2004), by Pat Lam.)
Lifestyle advice. If clients exercise frequently, they should shower immediately afterward. If they have oily skin, suggest that they wear their hair away from their face. For blotchiness, recommend that they try using cool water to wash their face instead of warm water, and encourage them to use sunscreen regularly.
Product home care. This section must be filled out by the skin care professional in order to suggest home care products. If clients return to purchase items later, anyone at the reception desk can assist them because this information will have been recorded previously on their form. Potential product sales have been lost in situations in which clients return to buy products recommended by the skin care professional, but the information was not recorded on the form.
Skin changes. The fact that skin can undergo changes in different seasons must be taken into consideration. If the client has not had an appointment for a long period of time, their skin should be reanalyzed and a new prescription form should be completed.