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The Differences Between Men and Women--Part II: Stereotyping and Its Effects on Product Perception

By: Guy Lewis, PhD
Posted: June 6, 2008, from the February 2007 issue of Skin Inc. magazine.

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2. M D, Reilly, Working wives and convenience consumption. Journal of Consumer Research, 8, 407–18 (March 1982)

3. S F, Berk, The Gender Factory: The Apportionment of Work in American Households, Plenum Press, New York (1985)

4. R A, Berk, The new home economics: An agenda for sociological research. Women and Household Labor, 113–148 (1980)

General References

D J Abernathy, Second and fourth rocks from the sun. Training and Development, 18 (1999)., “Are you an online window shopper—Or an actual buyer?” (Accessed Oct. 17, 2006)