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Cosmeceuticals Can Confuse Clients

Posted: April 3, 2008

Women are cynical about scientific claims from anti-aging products and are confused by the effectiveness of cosmeceuticals, reports Cosmetics-design-europe.com. In a recent United Kingdom YouGov survey commissioned by Procter & Gamble brand Olay Regenerist, only 12% of the 1,152 women surveyed said scientific claims on packaging had any influence on their decision to buy an anti-aging product.

Also, 43% of respondents were unclear about which ingredients really work, and more than half reported using a simple cleansing, toning and moisturizing skin care routine to combat aging.

When it comes to buying an anti-aging product, 57% of the respondants opted for well-established and trusted brands, and 52% identified price as an important aspect.

According to the survey, the main aging concerns of women in the United Kingdom include loss of elasticity, wrinkles and fine lines.