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Exceed Expectations for Repeat Business

By: Carrie Griffin
Posted: August 29, 2012, from the September 2012 issue of Skin Inc. magazine.

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Sometimes, business owners and independent contractors forget that they still have a boss; many bosses, in fact. Your clients are the bosses because, if you aren’t pleasing them, you won’t remain in business. They have the power to improve or diminish a skin care professional’s reputation. If you are consistent with providing superior customer service, your business will survive the multiple online customer review sites and be able to confidently maintain an average rating of excellence.

You can’t control the down economy, so control what you can. There is a lot of competition out there, so work to stand out in other ways with exceptional customer service and professionalism. After all, they go hand in hand, and you can’t have one without the other.

Carrie Griffin is owner and operator of Slice of Heaven Day Spa in San Jose, California. She is a licensed esthetician and massage therapist, and comes from a family with more than 40 years of experience in the beauty industry. With a focus on continuing education, Griffin attends monthly seminars about the latest technology and techniques for promoting healthy skin.