Everyone has heard the saying “If you build it, they will come,” but in the skin care industry, it simply isn’t true. You may have a state-of-the-art facility, gorgeous treatment rooms, effective facials, innovative retail products and a knowledgeable staff, but these details alone may not be enough to get clients through your door.
You don’t need to spend money on advertising gimmicks to get your rooms filled, either. In fact, you don’t need to go outside of your facility at all. The potential to build your business may be already within your own walls. Here’s how.
Zero in on existing clients. Who are your current clients? If you are a full-service facility, are hair and nail clients also getting skin care services? This may be an entirely untapped group of potential clients, and they are only steps away. If you are a skin care facility only, ask yourself: Are your spa clients taking advantage of all the services you provide?