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Keeping Up With Vigilante Consumers

By: Patricia Fripp
Posted: March 28, 2011, from the April 2011 issue of Skin Inc. magazine.

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There are really only two types of clients: those who know and love you, and those who have never heard of you. All businesses spend lots of money trying to get new clients, and that will always remain important, but don’t spend your entire fortune on just attracting new clients. Instead, spend some of those dollars keeping in touch with existing clients because you want to keep them. People want to do business with people who appreciate them and look out for them.

No matter what new marketing terms and phrases are developed, you need to keep attracting new clients, cultivating and deepening relationships with existing customers and treating them all with the kind of appreciation, consideration and integrity with which you want to be treated.

Patricia Fripp is an executive speech coach, sales presentation trainer and keynote speaker on sales, customer service, promoting business, and communication skills. She helps build leaders and transform sales teams. She is the author of Get What You Want! and Make It, So You Don’t Have to Fake It! (Executive Books, 2000), and is a past-president of the National Speakers Association.