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What Do Spa Clients Want?
Posted: October 19, 2010
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Marketing: Consumers are looking online for information. Whether on Facebook, Yelp or Google, consumers are researching everything online. Find out where they are looking and what they are looking for.
Your spa’s website: Today’s consumer wants to read specific information about your spa before visiting. Make sure you are showing them what they want to find.
Booking spa visits: Find out what treatments consumers are willing to book online and how they expect a telephone booking experience to be.
Customer satisfaction: During spa visits, consumers are more aware of the value of their dollar. Everything from staff to quality of services to facilities and atmosphere help shape a consumer’s perception of the spa experience. Find out what fuels dissatisfaction the most and how to best impress clientele.
Follow-up marketing: Research indicates people want unobtrusive and easy forms of follow-up. Keep them coming back by staying in touch using the methods they want.