Looking for a Few Good Men

By: Troy Fairchild

Knowing what's going on in the mind of a male spa-goer can be the key to broadening your client base.

Some Bottled Water Brands Contain Contaminants

An environmental advocacy group has released a study showing some bottled water brands exceed contaminant standards.

Women are Affected by Economy; Find Solace in Beauty

Women are being forced to make cutbacks and major life adjustments due to the economic downturn, and are extremely anxious about the situation

Reading Your Client

By: Steven Dayan, MD, and Terri A. Wojak

By learning about the behaviors of typical medical spa clients, you can provide the best treatments possible.

Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

Spa Sanitation Awareness

By: Tara Manna

Remembering the details when keeping your spa tidy will result in a more satisfied and comfortable clientele.

Young Women Can Suffer When Obsessed With Beauty

The YWCA reports that beauty extremes taken by girls and young women are taking a toll on their physical and mental well-being. It is important for spa professionals to be aware of these risks and take special care when working with 'tween, teen and young women clients.

NPD Reports Consumer Spending is Down But Not Out

Consumers are increasingly changing purchase behaviors and their shopping habits. Because of this, it is more important than ever for your spa to reach out to new clients and work hard to maintain relationships with existing clients.