Business | Skin Inc.

Creating effective hyper-targeted content requires envisioning who might be looking for your content, as well as their needs.

How Hyper-Targeted Content Drives Spa Growth in 2025: A Data-Backed Marketing Blueprint

Spa professionals are in constant competition with national chains, influencers, AI-generated content and TikTok skin care trends.

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Protect Your Results this Summer with DMK Skin Revision

Making your space more inclusive is just a way of further tailoring your services for an optimal client experience.

Making Your Waxing Services More Inclusive

The Business of Boundaries: Avoiding Compassion Fatigue

The Business of Boundaries: Avoiding Compassion Fatigue

Feeling drained after a full day of clients? Learn how to protect your energy and avoid compassion fatigue without losing your passion for skincare. Read Vagaro's latest guide to learn more.

A limited edition release is a great way to make consumers feel FOMO about your product, while rewarding your more eager supporters.

"Odd Couples" Might Be Your Next Bombshell Marketing Strategy

If you were racking your brain for ideas on how to celebrate National Mac & Cheese Day (July 14, for those of you who’ve been too busy with appointments to keep up!) then you might want to take notes from Holler & Glow, the brand debuting its scrumptious new S’Mac & Cheese Lip Balm with Panera Bread.

Value alignment and budget are only a couple of attributes business owners need to take into account when choosing how to package and sell their products.

What Will Your Products Wear? Stylish and Sustainable Packaging

With the growing trend of estheticians and spas debuting their own products, and the larger discussions surrounding tariffs and sustainability, finding packaging that’s a good fit for your brand in terms of aesthetic, values and budgetary needs can be tricky to navigate, especially for branded retail first-timers.

From Backbar to Bestseller: How Spas Are Launching Their Own Skin Care Lines

Why let the magic stop at the treatment table?

Events like this are valuable for building and maintaining a rapport between the spa industry and the community.

Miami Spa Months Returns for Its 18th Year

Miami Spa Months started July 1 and goes until August 31, allowing people to experience treatments and therapies from more than 30 participating spas at up to half off the original price.

Sunswept Resorts is home to both BodyHoliday and StolenTime.

Stories of Success: Andrew Barnard, CEO of Sunswept Resorts

Andrew Barnard is the chief executive officer of Sunswept Resorts, a full-service hotel management company which manages his family’s two resorts: BodyHoliday and StolenTime.

Revive Collagen Appoints Shawn Haynes as President - Americas

UK-based, ready-to-drink luxury collagen brand, Revive Collagen, entrusts Shawn Haynes of WYN Beauty by Serena Williams with leading the brand’s US expansion.

Virgin Gorda's natural beauty and laidback lifestyle, as well as sights like The Baths National Parks, has well-seeking travelers flocking their in droves.

Spa Snapshot: Sundara Spa + Studio at Oil Nut Bay

Home to the labyrinthian Baths, where white sand beaches hold a smattering of pools and sea-flooded grottoes in the idyllic blue you typically only see in brochures, is Virgin Gorda.

Attitudes are changing around aging as we culturally start to see it for what it is - a privilege.

Reframing Aging

The conversation around aging is changing, and it’s time our industry changed with it.

Understanding how the current technology overlaps with your business offerings is crucial to staying ahead of demand.

How to Leverage Tech to Enhance Your Businesses

Let's tackle something that might not be widely embraced right now—running a successful spa in today's market without the right technology is like trying to give a hot stone massage without heating the stones.

Pop culture is a major throughline between beauty and entertainment.

KISS x The Summer I Turned Pretty New Limited Nail and Lash Collection

What your clients are watching, could be what they’re wearing.