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New in Management (page 68 of 88)
By: Victoria L. Rayner
Ask questions, research and compare before investing in a technology system for your spa.
By: Mary Blackmon
Find out the importance of adding a Webmaster to your spa's tech team.
By: Sarah Burns
Find out what to look for when forging a successful supplier-spa relationship.
By: Bryan Durocher
A spa owner's guide from A to Z about establishing, hiring and sustaining a team of star employees.
By: Alisa Marie Beyer
The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.
By: Aniko Hill
The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.
By: Greg Hagin
Educating team members on the financial structure of your spa will encourage individual responsibility to help the business succeed.
By: Christine Spehar
Capitalize on existing menu offerings by catering to your jet-setting clients' needs.
By: Melinda Taschetta-Millane
Learn to use inspiration to help make a difference in other people's lives.
By: Darlene Fiske
Gain insights into what each generation needs and desires for more effective marketing communications.