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Management

New in Management (page 61 of 86)

Oct
03
2008

Study Shows Cause Marketing Boosts Sales

breast cancer ribbon

A new study shows that cause marketing, such as Estee Lauder's breast cancer campaign, means that associating products and brands with good causes can help to boost sales.

Oct
01
2008

The Face of Change: Social Media's Impact on Beauty Branding

lady on floor using laptop
By: Jamison Davis

The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.

Sep
26
2008

Using Project Management to Survive Personal Disaster

By: Michelle LaBrosse

Learn how project management skills can help you handle personal emergencies among team members.

Sep
25
2008

Reading Your Client

By: Steven H. Dayan, MD and Terri A. Wojak

By learning about the behaviors of typical medical spa clients, you can provide the best treatments possible.

Sep
25
2008

Practice Fearless Living

Rhonda Britten at Face & Body 2008
By: Melinda Taschetta-Millane

If the stresses of life are getting to you, take advice from Face & Body 2008's keynote speaker.

Sep
17
2008

Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

Sep
03
2008

Competitive Advantage Drives Green Retail Efforts

woman recycling

Eco-friendly retail initiatives can be a win-win for spas.

Sep
03
2008

Spa Sanitation Awareness

By: Tara Manna

Remembering the details when keeping your spa tidy will result in a more satisfied and comfortable clientele.

Aug
28
2008

Photos and Video from Face & Body 2008 Now Available!

See photos and video live from the show floor.

Aug
21
2008

Bringing Art to Esthetics

flowers in spa lounge
By: Victoria L. Rayner

Sharing your artistic talents can improve your spa's bottom line.