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Management

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Apr
01
2014

The Core Values of Retail Success

The Core Values of Retail Success
By: Michael Alaniz and Maritza Rodriguez

Although there is no single guaranteed fix, several very strong core values need to be factored in for retail success.

Apr
01
2014

Muscle Marketing for Your Spa

Muscle Marketing for Your Spa
By: Christine Heathman

Learn the five words you should commit to your memory to help create a bigger, more powerful position for you skin care facility to grow into.

Apr
01
2014

10 Things to Do to Spring-clean Your Spa

10 Things to Do to Spring-clean Your Spa
By: Deedee Crossett

Just in time for spring, here are 10 things you can do right now to spring-clean your treatment room.

Apr
01
2014

She’s Gotta Have It—Now! Decoding Omnichannel Retailing For Your Spa

She’s Gotta Have It—Now! Decoding Omnichannel Retailing For Your Spa
By: Annet King

Enhance the live, on-the-ground shopping experience with a sense of connection simply not possible on the Web.

Apr
01
2014

Put a Spring in Your Step!

Cathy Christensen
By: Cathy Christensen

How are you and your team welcoming the long-awaited spring season this year?

Mar
31
2014

Employer Survey Marks Increase in Amount Spent Per Employee on Wellness

Employer Survey Marks Increase in Amount Spent Per Employee on Wellness

Corporate employers plan to spend a higher average per employee on wellness-based incentives within their health care programs this year, according to a new employer survey conducted by Fidelity Investments and the National Business Group on Health.

Mar
04
2014

Current State of Beauty E-tail

Current State of Beauty E-tail

PM Digital released its latest Trend Report: Makeup and Skincare Brands Online, which presents significant findings and figures that reveal how brands effectively cater to online shopping.

Mar
01
2014

Lifestyle and Lifelong Retail Engagement

Lifestyle and Lifelong Retail Engagement
By: Kimberley Matheson Shedrick

A loyal, lifelong client is the ultimate prize, which can be won through a relationship forged of emotional engagement before, during and after a visit.

Mar
01
2014

“Do I Need a Face Lift?” Guiding Clients Through the Next Steps

“Do I Need a Face Lift?” Guiding Clients Through the Next Steps
By: Beverly Miller

It is important for you to stay educated in your industry, as well as dermatology and plastic surgery, so you can help answer this question with unbiased honesty.

Mar
01
2014

Motivating Your Retail Sellers: 6 Do’s and Don’ts

Motivating Your Retail Sellers: 6 Do’s and Don’ts
By: Kate Wind

Encourage your team to turn the "I am just looking" client into a product-buying diva.