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Management
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Five-star Perks Aren't Just for Clients
By: Louis Silberman
Even a little gesture of appreciation will make employees feel valued, which can noticeably improve morale and productivity.
Commission vs. Rent
By: Michelle Calvarese, PhD
What's the difference between these two financial spa models?
Make It Personal
By: Janine Marzetta
Product compliance can be tricky for any skin care practitioner once a client leaves the skin care facility.
Target Marketing by Generation
By: Maritza Rodriguez and Dawn MacLellan
Defining your target market is key to your facility's success.
Reinventing Retail
By: Cathy Christensen
Inspire your team to re-think and re-invent your retail strategy.
Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study
Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.
Face & Body® Midwest 2013: It’s All About Relationships
By: Mary Richter
Come to McCormick Place West, Chicago, on March 9–11 to build relationships and your network.
Put Your Clients to Work
By: Bill Lee
If you can harness the knowledge, natural enthusiasm and peer influence of your very best clients, they’ll effectively work for your facility.
5 Ways Your Business Can Improve by Admitting Your Mistakes
By: Bonnie Harvey and Michael Houlihan
You are not judged by how well you do when you’re good, but by how well you do when you’re bad.
5 Thought-provoking Profi t Models
By: Leslie Lyon
Identify which models you use, how they might be improved upon, and which ones might be adapted to better your business.