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Business Success, Part III: Strategies for Success

Cathy Christensen June 2010 issue of Skin Inc. magazine
Mii amo

"Fill in your gaps or enhance your offerings to match what the market demands," says Grenoble, president of Enchantment Group, the firm that manages Mii amo.

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Editor’s note: This article is Part III in the three-part series about Business Success. Part I, which addressed the aspects of a successful company, appeared in the April 2010 issue; and Part II, which explained various methods for staying successful, appeared in the May 2010 issue.

In Part II of the Business Success series that appeared in the May 2010 issue of Skin Inc. magazine, the details that go into staying successful were noted, including staying focused, overcoming obstacles and staying hungry. And although success does require forward thinking, in addition to attitudes and behaviors that make for a successful leader and team, at some point in the life of your business, you are going to have to get down to the nitty-gritty details. These details are unavoidable even before you book your first client, but as your business grows and becomes established, they can seem less and less important; however, that couldn’t be further from the truth.

Strategies for a new spa

Before even putting a pen to paper, a new spa owner makes some very important decisions. “You need to have the vision of what you want to be when you consider yourself successful,” says Mark Grenoble, president of Enchantment Group, the firm that manages Mii amo, a destination spa at Enchantment Resort in Sedona, Arizona. “And your vision has to match the market conditions in your area.”

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