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Business Success, Part III: Strategies for Success

By: Cathy Christensen
Posted: May 26, 2010, from the June 2010 issue of Skin Inc. magazine.
Mii amo

"Fill in your gaps or enhance your offerings to match what the market demands," says Grenoble, president of Enchantment Group, the firm that manages Mii amo.

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Staffing. “Your employees can be your greatest assets or your greatest enemies, so you have to hire carefully,” says Sarfati. “You need to think and operate as a business. Think about incentive programs, which may mean an extra day off, or health care and retirement plans. Your business is all about the people.”

Andreas-Tuel agrees, and suggests going the extra mile to make sure your employees reflect the values of your company. “You have to pre-screen every employee; they have to go through a background check, and sometimes payroll companies will do this for you. I’ve seen people who haven’t done their due diligence hire someone, and that person did something that caused embarrassment for the company,” she explains.

Along with hiring the right people, investing in their education is also important. “The value of education is never part of a spa’s original business plan; it’s always down the road,” says Christine Heathman, founder of professional skin care company, GlyMed Plus Skin Care. “If you invest in and understand the message of your spa, you need to ensure that the professionals in your spa are educated and stay up-to-date on what the spa is about.”

Money and infrastructure. “Do your homework and make sure you understand the ins and outs of your business intimately,” advises Angela Cortright, founder of the award-winning Spa Gregorie’s Day Spa & Salon with locations in Newport Beach, Rancho Santa Margarita and Del Mar, California. “Be prepared for whatever comes up to the best of your knowledge and don’t be caught off guard. Even as prepared as you are, everything will cost more than you anticipated or take longer, so make sure you have plenty of reserves. Plan on 30% more than whatever you budgeted and then some.”

According to David Suzuki, president of spa equipment manufacturer Bio-Therapeutic, Inc.,“You need an evolution of details to ensure you’ve thought out everything from your focus to your standard operating procedure to you inventory levels.”