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Business Success Part 1: What Makes a Successful Company?

By: Cathy Christensen
Posted: March 30, 2010, from the April 2010 issue of Skin Inc. magazine.
Cygalle Healing Spa

Cygalle Healing Spa hasn't been very affected by the economy due to its location and focus on holistic wellness. "I'm in the right marketplace at the right time," says Dias.

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Location. The importance of finding the right location can be crucial for a business, as well. When Patricia Owen, founder and president of FACES DaySpa in Hilton Head Island, South Carolina, opened her first business on the idea that there was an opportunity for marketing cosmetics in the laid-back resort town, she says she made all the wrong moves. “I picked a location that seemed perfect, in the downtown area. I grew up in a metropolitan area and didn’t know how a beach community worked; it wasn’t the right location,” she says.

But by learning as she went, Owen succeeded in the community and took the opportunity to move to a better location in Hilton Head when she was able. Dias also believes location is an important aspect of success, saying, “You have to find a space that is the right fit and keep it growing, getting it to the next level.”

Team development. “Somewhere along the way, I learned that I cannot be all things to all people, and I cannot do everything perfectly. I may do some things well, but I need to hire people who know more than I do,” explains McNair-Wingate.

It truly is a team effort to obtain business success. Without the right people driving your business, you don’t really have a business to drive. “You have to work with people who share your vision, and who are on the same wavelength as you; people who work like you and think like you,” says Dias. “It’s a challenge to put a strong team together; a team that’s consistent and that works really hard.”

The secret to finding the right team members, according to Wurwand, is to consider looking beyond the résumé. “Hire the person, not the résumé,” she says, noting that five people who joined her business in the beginning are still employed with the company. “When you interview someone, look for passion, excitement and the ability to connect emotionally. Your team members have to commit to the journey. The piece of paper isn’t coming to work for you,” she says. “If someone has a somewhat weak résumé and you’re bowled over in the interview, have a second interview or even give the person a project and make sure what you see is what this person really is.”