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Business Success Part 1: What Makes a Successful Company?

Cygalle Healing Spa hasn't been very affected by the economy due to its location and focus on holistic wellness. "I'm in the right marketplace at the right time," says Dias.

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  • FACES DaySpa

    FACES DaySpa

    FACES DaySpa is a 26-year-old award-winning business that plans to open a new location on the mainland within the coming year. "Everything always works out for the best; it's just not always the way you thought it would be," says Owen.

    FACES DaySpa
  • Pevonia International

    Pevonia International

    Pevonia International has distributors in 95 countries and is growing. "We have to be optimistic always; we must always overcome adversity," says Hennessy.

    Pevonia International
  • Gadabout SalonSpa

    Gadabout SalonSpa

    Gadabout is a multimillion-dollar, award-winning business that includes seven locations in Tucson, Arizona. "I did what I intended to do--make a flourishing business," says McNair-Wingate.

    Gadabout SalonSpa
  • The International Dermal Institute

    The International Dermal Institute

    The International Dermal Institute started as one classroom and now has 40 locations worldwide. "We didn't know enough to know that we couldn't do it; there's a gift that comes with that. You see opportunities with eyes that aren't jaded," says Wurwand.

    International Dermal Institute
  • Sircuit Cosmeceuticals

    Sircuit Cosmeceuticals

    Sircuit Cosmeceuticals is a seven-year-old company that moved its facilities to a larger building due to growth during the down economy. "We're very optimistic," says Wolfgeher.

    Sircuit Cosmeceuticals
By: Cathy Christensen
Posted: March 30, 2010, from the April 2010 issue of Skin Inc. magazine.

There’s no doubt about it, 2009 may have been the most challenging year for small businesses since the Great Depression. People are beginning to tell survival stories about how, by some miracle, their business weathered the storm, and these tales will certainly go down in the family histories of those business owners who lived to tell them.

With the storm clouds beginning to clear, it is a good time to get back to the basics and look at your company with a fresh set of eyes. After all, it’s a brave new world out there, and the spa industry is full of companies that have formulated strategies through trial and error, allowing them to both survive and thrive through a variety of challenges.

A successful company is comprised of many details, including hard work, persistence and a positive outlook, but what is the magic combination of these details that can help your business blossom in 2010?

Logistics

Beyond every other detail, no matter how much desire a small business owner has for success, it won’t be realized unless there is a good, solid plan to back it up. Universally, there are certain details to consider when starting or reinventing a business, including finances, competition, location and team development. All of these should be addressed within a comprehensive business plan.

Finances. “When you’re starting something from scratch and building it, you face the financial investment, which is always a challenge,” says Cygalle Dias, founder of Cygalle Healing Spa, located at Casa de Campo in the Dominican Republic. In other words, you have to know where your money is coming from before anything else.