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Spa Snapshot: Emerge Spa and Salon, and G2O Spa + Salon
By: Cathy Christensen
Posted: September 25, 2009, from the October 2009 issue of Skin Inc. magazine.
The interior of Emerge is minimalist, modern and sleek.
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When Bush wasn’t re-elected for a second term, Hampers found herself back in her home state of Massachusetts, wondering what her next step would be. “I thought I could go back into practice and realized that I’d been bitten by this small-business bug. And here I am, just like another government bureaucrat telling people how to do this, and I’ve never done it,” she laughs. “I decided I would like to start a business and was sitting in the chair of my colorist and asked him if he’d ever thought about owning his own business. He said, ‘Yeah, every day,’ but he needed capital.” The two partnered up and the rest is history, even though Hampers admits she didn’t realize what she was opening would be categorized as a day spa. “I didn’t know what a day spa was, so I kept calling it one-stop shopping,” she says.
No matter what you call the empire Hampers has built, there is no denying it has become successful because it adhered to a basic secret of spa success: catering to the needs of clients. The benefits of this strategy will continue to be reaped in 2010 as the entire operation becomes once again housed in a single building that is intended to serve as an urban day spa destination for its varied clientele. And, when all is said and done, Hampers can count herself among the government bureaucrats who actually practice what they preach.