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Avanti Day Resort

Emily Keats September 2008 issue of Skin Inc. magazine

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Adorned with custom chandeliers, plush furniture and smooth red onyx countertops, Avanti Day Resort, located in Manalapan, New Jersey, features a concierge desk, a cafe and a team devoted to providing clients with five-star treatment the second they walk in the door. This oasis reopened in February of this year after recovering from a severe combustion fire that took place in March 2007. After spending approximately 11 months as a displaced beauty locale, Avanti greeted its loyal client base by offering its well-known exclusive services in a redesigned ultra-glamorous environment.

Originally from Russia, Avanti founder and president, Luda Conti, moved to the United States with the dream of working in the beauty industry. With the support of her family, she opened Avanti and has built it from the ground up. “She’s very grand in her thought process and where she wants to be,” says spa director, Andrea Magalhaes. “She is the driving force behind everyone at Avanti.”

Conti was in Bologna, Italy, attending Cosmoprof when the fire struck. She immediately flew home to work with her team and get her smoke-damaged resort back in business. “We went out and bought everything we needed and just worked around the clock,” says Magalhaes. “It was crazy, we put it together in two days—we just kept drinking coffee.”

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The Manicure Room


The Massage Room


The Razul Area

The Reception Area


Details: Avanti Day Resort

Avanti Day Resort

345 Route 9 S.

Manalapan, NJ 07726


Established: 1997

Owner: Luda Conti

Staff: Executive management team, nine estheticians, 12 massage therapists, four spa attendants, 10 nail technicians, 13 customer service representatives, 18 hair dressers, 10 hair dressers/designers

Hours: Monday–Friday 8 am–9 pm; Saturday and Sunday 8 am–7 pm

Product lines: SkinMedica, SkinCeuticals, Bare Escentuals, OPI

Spa philosophy/mission: To offer five-star treatment that ensures all clients enjoy their experience to the fullest, beginning with their initial phone call to schedule an appointment and ending with their checkout.

Newest treatment: Umo Hand Spa—a hand treatment that employs Gamma PGA nutrients and leaves hands ultra-moisturized.

Most popular treatment: “Up in Smoke”—a soy-based massage candle is melted and poured on the body. The client enjoys a massage with this aromatherapy wax while breathing in the aroma of the candle as it burns.

Most unique spa feature: Avanti provides water-infused massage tables.

Inspirations: The spa places extreme importance on tapping into the team’s creativity.

Future plans: To generate brand recognition and expand to locations such as Las Vegas and New York

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