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By: Mary Bemis
Posted: June 9, 2008, from the December 2006 issue of Skin Inc. magazine.
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In addition to the spa cottages, there is a 75,000-square-foot spa facility with nine treatment bungalows—three are for double occupancy. The spa features a separate hair salon and a separate nail bar—said to be the first of its kind in the city—that is doing a booming business, as well as an excellent fitness center called The Greenhouse, complete with a juice bar and movement studio. There are also two squash courts, as well as an outdoor tennis court.
To date, there are 330 club members, with a 500-member cap, who use the spa and receive a 20% discount on services, according to Greaves. Twenty percent of the spa’s clientele is made up of locals who favor booking facials. The spa employs 45 professionals and features Comfort Zone, an Italian skin care line. This marks the exclusive debut of the line in Thailand. The spa menu is made up of four distinct categories: Purity, Energy, Harmony and Thai.
“We wanted our local customers to have exposure to international lines,” explains Tareta. “We wanted a performance-oriented line, and one that met with the skin types and climate conditions that also had the presentation and sophisticated packaging.” The opportunity as a global spa company, he says, is to bring in things that are tried and true.
The spa not only is answering the needs of its local clientele, which is made up of well-to-do Thai citizens and expatriates, but it also is satisfying the needs of global spa travelers who have a hankering for superpersonalized and customized experiences. Thailand, after all, is a spa mecca, and i.sawan is a welcome addition.