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Spa Snapshot--Gadabout Man Interview Transcripts
Posted: February 1, 2008, from the February 2008 issue of Skin Inc. magazine.
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SI: Does the Arizona location affect the spa atmosphere?
Westerbekes: None of our SalonSpas offer treatments influenced by the desert. At Gadabout Man, we offer executive services such as a shave and haircut or manicure and hair cut at the same time because men are very time conscience.
SI: What is the typical Gadabout Man experience? How would clients describe it?
Westerbekes: The typical Gadabout Man experience is comfortable, consistent, and personable. Our guests really like it; it is their lounge, where they can be themselves.
SI: How is Gadabout Man different than the typical spa? What is it doing to set itself apart, and how are those ideas thought of and maintained?
Westerbekes: Gadabout Man is placed in a men’s center—men’s clothing store, steakhouse, executive personal training gym—so our demographic is there. It is located in the business hub, which creates a large influx of business professionals. We have created a SalonSpa that can be a stop, such as a quick haircut, or destination with a full day spa experience. In addition, we exclusively offer men’s service. We played off of the traditional barber setting and an integrated spa-like experience. We offer treatments such as a straight edge shave utilizing warm shave cream we custom blend with comfort zone’s tranquility oil.
SI: What types of services are more popular—the time-conscious services or the more time-intensive treatments?
Westerbekes: Executive services, the ones that are fast but effective.
SI: What are the primary challenges facing Gadabout Man? How do you work to overcome these?
Westerbekes: Our primary challenge is hiring people that are as stimulated working on men as they would be on women because of the woman’s chemical dependence and understand the last minute mentality and desire for express services. Our technicians need to constantly be educated and re-educated to understand the male mind and to be stimulated.