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Spa Snapshot--Gadabout Man Interview Transcripts

Posted: February 1, 2008, from the February 2008 issue of Skin Inc. magazine.

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SI: Describe Gadabout Man for me. What kinds of treatments are featured, what kind of clientele it has, what’s it décor like and so on.
Westerbekes: The Gadabout man is typically described as a well-rounded executive who may have started very traditional. The image of Gadabout Man has transformed as Gadabout Man has evolved to include the sons and fathers of our loyal clientele. In addition, college students and retirees have joined the mix. Our idea is to create a masculine spa environment. The building’s décor consists of bold, warm colors. We made the building more comfortable with leather upholstery, as well as televisions playing sports and news. We also collaborated with an executive personal training facility located behind our spa to share the male locker room. The locker room is complete with steam shower, sauna, lockers and male grooming products.

SI: You mention that college students and retirees are becoming a part of the Gadabout Man’s clientele. Can you tell me which kinds of treatments and services are popular with them?
Westerbekes: Massages, haircuts and hot shaves. And more and more men are feeling comfortable getting manicures and pedicures.

SI: You also talk about the décor having bold, warm colors—what colors are used?
Westerbekes: The colors are rich yellows, browns, oranges. Black leather.

SI: Can you give a little more about the set-up of the space? You mention a locker room and a lounge, what other areas are there? A salon area? Number of treatment rooms?
Westerbekes: We have three treatment rooms, 10 stations, one hot shave station, two pedicure thrones and two manicure tables.

SI: Can you tell me a bit more about Gadabout Man’s collaboration with the executive personal training gym?
Westerbekes: It is with Performance Fitness, a locally owned fitness center. The collaboration is beneficial because we are catering to the same demographic. We are looking for men who are interested in taking care of themselves. Our locker room is shared and has entrances to both Gadabout Man and Performance, so the man can work out, have a personal training session, a massage and a steam, all in one place. The collaboration came about when we were looking at the location of the salon. There is a steakhouse and the gym and Gadabout Man, all services that cater to and draw men in.