"We provide excellent customer service; we always go above and beyond,” says Valdosta, Georgia-based Lemongrass Day Spa owner Michelle Lamb when asked about her secret of success. It is the continued fulfillment of this mission that helped earn Lemongrass the honor of being named Best Skin Care Spa Center at the Repêchage Spa de Beauté Awards both in 2010 and 2011.
But that isn’t all it does well. As a skin care business, no stone is left unturned when it comes to continuing education, not just about spa treatments and services, but also about marketing, retail and other crucial aspects of business. In fact, Lamb recently brought several of her employees on a field trip to Atlanta to find out how a certain salon exceeded at retail. “I wanted to know. We spent the day with them, picking their brains. You learn from other people’s ideas, and it helps you grow,” she explains.
It is this forward-thinking mentality that helps Lamb continue to lead Lemongrass to success. The business debuted in 2006, with Lamb, a licensed esthetician and massage therapist, deciding to focus on massage, facials, microdermabrasion, chemical peels, various types of waxing, makeup applications, manicures and pedicures, and body treatments. “We don’t do any hair,” states Lamb, who still works as an esthetician and massage therapist, in addition to her business duties. The spa uses a custom-blended aromatherapy line called Aromatherapy from a local Atlanta supplier, along with Fake Bake for self-tanning and Repêchage as its main skin care line.