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Spa Snapshot: Lemongrass Day Spa

Cathy Christensen December 2011 issue of Skin Inc. magazine
Lemongrass was intentionally designed as with unisex decor in order to make it comfortable for both women and men.

Lemongrass was intentionally designed as with unisex decor in order to make it comfortable for both women and men.

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"We provide excellent customer service; we always go above and beyond,” says Valdosta, Georgia-based Lemongrass Day Spa owner Michelle Lamb when asked about her secret of success. It is the continued fulfillment of this mission that helped earn Lemongrass the honor of being named Best Skin Care Spa Center at the Repêchage Spa de Beauté Awards both in 2010 and 2011.

But that isn’t all it does well. As a skin care business, no stone is left unturned when it comes to continuing education, not just about spa treatments and services, but also about marketing, retail and other crucial aspects of business. In fact, Lamb recently brought several of her employees on a field trip to Atlanta to find out how a certain salon exceeded at retail. “I wanted to know. We spent the day with them, picking their brains. You learn from other people’s ideas, and it helps you grow,” she explains.

It is this forward-thinking mentality that helps Lamb continue to lead Lemongrass to success. The business debuted in 2006, with Lamb, a licensed esthetician and massage therapist, deciding to focus on massage, facials, microdermabrasion, chemical peels, various types of waxing, makeup applications, manicures and pedicures, and body treatments. “We don’t do any hair,” states Lamb, who still works as an esthetician and massage therapist, in addition to her business duties. The spa uses a custom-blended aromatherapy line called Aromatherapy from a local Atlanta supplier, along with Fake Bake for self-tanning and Repêchage as its main skin care line.

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Couples Room

Couples Room

Manicure/Pedicure Area

The peaceful manicure/pedicure area can be closed off from the rest of the spa to ensure privacy.

Fountain

“People smell the candles and see the low lighting outside, and they start experiencing relaxation as soon as they walk in,” says Lamb.

Details: Lemongrass Day Spa

Summit Pointe

3338 D Country Club Road

Valdosta, GA 31605

212-420-6565

lemongrassdayspa@gmail.com

www.lemongrassdayspaonline.com

Established: 2006

Owner: Michelle Lamb

Staff: Three estheticians; two full-time nail technicians; one part-time nail technician; seven massage therapists; three full-time front desk personnel; and two part-time front desk personnel

Hours: Monday–Friday, 10 am–6:30 pm; and Saturday, 10 am–6 pm

Product lines: Aromatherapy, Fake Bake, Repêchage and Seda France candles

Spa philosophy: Lemongrass’ main goal is to go above and beyond for its clients.

Newest treatment: The Repêchage Biolight Facial

Most unique spa feature: The instant people enter the spa, they are welcomed by soothing, low lights and music with candles burning and a fountain bubbling, creating an ambiance of relaxation.

Business collaborations: Lemongrass is located in Summit Pointe, a quaint shopping center with a variety of other businesses, including a travel agent and jeweler, allowing for co-marketing between the businesses, especially for weddings.

Retail philosophy: According to Lamb, this comes directly from Lydia Sarfati, founder and CEO of Repêchage: “Show and tell, and you will sell.”

Marketing efforts: The spa does a variety of things, include Facebook, e-mail blasts, discounts for referrals, community charity work, and educational and retail events to clients and potential clients.

Future plans: Lamb plans to start franchising Lemongrass in the very near future.

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