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Skin Care Professional Makes Her Mark in Global Skin Care

By: Nicole Urbanowicz
Posted: November 29, 2012, from the December 2012 issue of Skin Inc. magazine.
Linda Harding-Bond image

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After graduating from Von Lee International School of Aesthetics in Pikesville, Maryland, she returned to Pennsylvania, got a second license to work in the state, and started working with as many different types of clients as possible of various ethnicities. Since then, she emphasizes the importance of educating estheticians about the burgeoning global ethnic skin care market; however, she warns there’s a gap in education at many esthetics schools and training programs in this particular area. “For skin of color, there’s no curriculum that’s built into the basic esthetician training, so to speak,” says Harding-Bond.

Helping to bridge the education gap, she writes commentary for The Huffington Post and launched the website in 2006, which educates skin care professionals about how to address ethnic skin care issues, and features 10 tips on getting and keeping ethnic clients.

“I have people writing to me all of the time. If you have higher concentrations of melanin in your skin— if you are of Hispanic, Asian, African descent; even if you are Sicilian—people don’t really know what to do with your skin … often, damage is done,” says Harding-Bond. “When the skin perceives any damage is taking place, you create hyperpigmentation. That’s serious. This is a global issue.”

She also launched Moontide Consulting in 2006 to work with spa facilities, including a number of high-profile hotel spas. In her opinion, the universal key to a successful spa is recognizing untapped market potential, being inclusive and having a welcoming vibe for all. “You are uniquely qualified. You have to bring that belief in yourself,” she says. When it comes to clients: “You have to smile,” she adds, and the little details make big impact. If you really want people to feel welcome: “Get robes that fit people. Everybody is not a size two or a four,” she says. Honesty also has universal appeal. “You have to be scrupulously honest … that’s how you develop a relationship,” she shares.

Harding-Bond herself never dreamed she would be consulting with high-profile clients, such as the Oberoi and Chris Blackwell’s Golden Eye Hotel & Resort in Jamaica, but she’s not stopping until she reaches her goal of training professionals about ethnic skin care at all of the top 10 hotel groups. “You have to have faith and positive energy, and if you do the work, it will happen,” she says.