As I write this, the Skin Inc. team is just arriving home from the amazing Face & Body® Midwest show in Chicago! What an excellent weekend it was! Not only did the show itself experience an attendee increase of 54%, but the Advanced Education Conference Program also welcomed more than 300 attendees. With so many energetic and excited skin care professionals in one place to learn, grow and invest in themselves, it was a wonderful place to be. Opening speaker, JoElle Lee, owner of JoElle Skin Care in Rockville, Maryland, and personal esthetician for Michelle Obama, kicked things off in a big way, sharing the story of her journey from Chicago to the White House, and providing both inspiration and concrete pieces of advice for being ready to change your life for the better.
According to Lee, there are three steps to making the most of the opportunities that present themselves.
- Make a decision.
- Take action.
- Follow through on that action.
Asking attendees to repeat these tips, Lee explained how, by following them, she was able to make her way to her unparalleled position in the skin care world today. She also emphasized the importance of having a bag packed and ready to go; to look ahead and be ready for potential areas of growth for yourself, both personally and professionally. The crowd left Lee’s presentation motivated to get the most out of their investment in themselves and their careers—the classes comprising the Advanced Education Conference Program.