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Professor Works to Dispel Skin Care Myths for Clients
By: Nicole Urbanowicz
Posted: January 2, 2013, from the January 2013 issue of Skin Inc. magazine.
Michelle Calvarese, PhD
page 3 of 3
Word-of-mouth works; however, you have to be credible. “You have to follow through. You have to be accessible and give your number to clients. It’s good to be the go-to source,” Calvarese adds.
For the months ahead, she is continuing to balance her brilliant trifecta: working with the university; treating her solid list of clientele, with a database of 400; and developing her own skin care line. “You have to be organized,” she advises. Although she has her sights set on getting a bigger facility, she adds: “I want that growth to happen slowly.”
Nicole Urbanowicz is a contributor to Skin Inc. magazine, and is the associate editor of Perfumer & Flavorist magazine. Her articles have also appeared in various media outlets, including The Wall Street Journal, the Associated Press and WWD Accessories.