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A Casual Sit-down With Michelle Obama's Esthetician
Posted: March 5, 2013
page 12 of 13
No, I don’t skin type on my products. I tell my clients that we’ll talk about the current condition of their skin because it can change throughout the entire year depending upon if they’re going to be traveling, or their hormones change or they change products. When my customers saw my products, the first thing they said was, “JoElle your product doesn’t have a type.” I would tell them to simply read what the product was for.
Where can the products be purchased?
Here at Citrine and at another spa in Chicago. I launched the brand two years ago very quietly because I wanted the opportunity to tweak it. But people are reordering it and I’m getting oversea orders. People are buying it for their friends.
Word-of-mouth is the best PR. I want to shift gears here for a moment, JoElle. A few weeks ago I attended a skin care class where I met a young African-American esthetician and I told her about my upcoming interview with you. She asked me if you were black and when I told her yes she started to cry. How does that make you feel?
Well, I’ve had people cry when they visit me because I do Michelle Obama. I’ve had people, black and white, cry because I touch her and now I’m touching them. But for women of color in the industry particularly, it’s emotional.
See JoElle Lee speak at Face & Body Midwest!
Join us at theFace & Body Midwest Advanced Education Conference Program, where JoElle will kick off the day with an inspirational presentation! She will talk about her career trajectory and motivate you on how to make the most of your journey; how to remain successful in this ever-changing industry; and how to set attainable goals while increasing your self-confidence. Register now!