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Sarfati Speaks About 30 Years in Industry, Announces New Brand

Posted: June 16, 2010
Lydia Sarfati picture

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What benchmark achievements have you accomplished along the way?

Along the journey in the last 30 years, there have been many accomplishments, but the ones that are close to my heart are being able to raise two beautiful daughters, offer them a great education, being able to work with my husband, David, for the past 16 years, having one of my daughters join the company 10 years ago and continuing to inspire young professionals to be the best and to enjoy what they do.

In today’s world of big corporations that function strictly without emotional attachment to anything, it’s nice to get up every morning with a smile knowing that we have helped the world to be more beautiful. I know that if I have helped only one person to live better, I have succeeded in life.

Ten years ago, we took a plunge and moved from New York City to Secaucus, New Jersey, to be able to manufacture in the United States. It was a huge undertaking, but I must say, we never lacked courage. Taking risks is in David’s DNA, so we stretched and pushed and accomplished our dreams. Today, we have a full research and development team, production and shipping facility, as well as a teaching academy. We earn the appreciation of our clients on a daily basis. We work hard and have a team of dedicated professionals to help achieve the daily goals.

How did you end up writing a book?