Industry Leaders:

Most Popular in:

People

Email This Item! Print This Item!

Spa Owner Uses Unorthodox Approach to Success

By: Cathy Christensen
Posted: April 28, 2010, from the May 2010 issue of Skin Inc. magazine.
Dawn Amador picture

page 2 of 2

Along with her passion for skin care, Amador also is a competitive runner who is considering going out for the Olympic Marathon Trials in 2012. The challenges and obstacles that come with long-distance running are easily translated into those a business owner can experience when maintaining a business, she claims. “When you’re running, you get to a point where a physical challenge becomes a mental challenge, and you can either quit or overcome that mental challenge, and then success is right around the corner. I bring that into my life, and it is such an inspiration; the feeling you get when it is your own success is incredible,” she says.

And her current success is something that Amador promises to build on in the years to come. “I see Skin Logic growing into a wellness center; I like to bring a holistic approach to skin care. I want to write a book, I want to teach; this field is so vast and there are so many opportunities,” she says, emphasizing that she also puts a lot of effort into staying up-to-date and relevant in this ever-changing industry. “I am constantly attending classes and workshops, and reading any literature I can.” She plans on continuing her unorthodox methods for success, and also to keep putting her entire self into her business. According to Amador, “I’m not your traditional relaxation therapist; I don’t even offer waxing. I’m a pure treatment-oriented esthetician, and I love what I’m doing. I just feel so fortunate to have found my passion and to be living it every day.”