Evolution is a mind-set for Martha Vucsko, owner and president of La Look Inc., a day spa in Chagrin Falls, Ohio.
Vucsko starting as a model in high school, where she became interested in the makeup artistry that took place behind the scenes. That love of makeup evolved into a desire to go further in the field. “I decided I wanted to get into the industry, so I studied esthetics and cosmetology at Ohio State Beauty College in Cleveland,” she says. “I loved the makeup end and became licensed in 1983.”
Then, in 1992, after having worked in a few salons as a hairstylist, Vucsko decided to open a distribution company, Sachmode International, that sold cosmetics and skin care to other beauty salons. While working in this capacity, Vucsko began to notice times were changing in the beauty industry, but in talking with some of her salon clients in Ohio, she found they were still primarily focused on hair care. “Many of the salons were trying to branch out into skin care, but it wasn’t taking off for them,” she says.