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Driven and Passionate
By: Abby Penning
Posted: December 31, 2009, from the January 2010 issue of Skin Inc. magazine.
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Education is something keenly important to Petrak. She is constantly attending advanced education classes, and even puts an emphasis on education when it comes to her clients. “I explain what I’m doing for their skin, what ingredients I’m using and why, and a lot of people say, ‘Wow, I never realized that worked like that.’ It helps people take care of their skin on their own, and there’s a certain amount of satisfaction in helping someone clear up their acne or take care of a problem,” she says.
Petrak is intent on expanding her business opportunities as well. She’s become interested in wellness and is positioning The SkinSpa Institute to incorporate more holistic offerings.
“I hope to get people thinking about wellness and the mind-body connection. I’d like to incorporate nutritional counseling, ayurvedic techniques and offer education classes about how these things can affect people in their daily lives,” Petrak explains.
She also wants to share her lessons with all who are interested. “I’ve always been willing to talk with other people about what has worked for me and what hasn’t, with skin or business or otherwise. I’d like to start a Web site where people can share their experiences—mistakes and successes—to find out what works and what doesn’t,” she says.
Because, despite any background knowledge, Petrak knows the real battles are in the practical applications. “You have to stay flexible, because you think things are going to be a certain way, and they always change,” she states. But Petrak seems to have positioned herself and her spa just right for the future.