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A Passionate Professional

By: Abby Penning
Posted: June 2, 2009, from the June 2009 issue of Skin Inc. magazine.
Valentina Chistova's photo

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Of course, Chistova also enjoys the business side, staying integrally involved in marketing efforts, educating staff and developing the spa’s Web presence. “I love learning how to work with the computer and am doing the Web site myself,” she says. “I’m a student forever.”

She’s also created a book where the spa’s estheticians make notes about each service they perform, which is then reviewed at staff meetings to help the whole team learn, and is currently discounting treatments for loyal clientele.

“Because we are facing such a difficult time in the economy right now, I understand that skin care can still be seen as a luxury. Feeding your children and paying your mortgage comes first,” she says.

In spite of any economic rough roads, however, Chistova’s commitment stays true. “Skin is my passion—I will never leave,” she says. “You can’t compare it to anything else. It’s not always about money. When people remember us, that is our reward.”

It’s an attitude that would make Chistova’s grandmother proud.