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An Adventurous Spa Owner

By: Abby Penning
Posted: April 29, 2009, from the May 2009 issue of Skin Inc. magazine.
Rhoda Keith's picture

Very few people are happy to find themselves out of a job, especially in today’s economy, but in 2003 when Rhoda Keith—now the owner of Skin to Adohr in Rocklin, California—was let go from her job as an auditor for a telecommunications company, she felt relieved.

“I was increasingly unhappy with my position in the corporate world and felt as if I wasn’t making any sort of difference at all. But my side gig was as a cosmetics consultant, and doing those home parties and working with people on the weekends was something that made me feel really good,” Keith explains.

Rolling with that feeling, she fearlessly took her interest in skin care to the next level. “I went to esthetic school, and I haven’t looked back,” she says.

After graduating from Federico Beauty Institute in Sacramento, California, in October 2003, and earning her esthetic license in April 2004, Keith spent her first year as a skin care professional bouncing from spa to spa. “None of the spas really felt like me, and I wasn’t finding my niche,” Keith says, explaining that she found it hard to build a clientele.

However, she then came upon an opportunity to truly define herself. “A woman who had been my massage therapist and knew about my journey into the esthetic world called me and asked if I’d be interested in renting a room that had just become available in her facility,” Keith says. “I didn’t know if I was ready for self-employment, but I decided to take the leap.”