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Dedicated to Wellness

By: Abby Penning
Posted: March 27, 2009, from the April 2009 issue of Skin Inc. magazine.
Denise Dubois' picture

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Creating and maintaining a healthy business, Dubois developed signature offerings and services that grew from facials and massage to hydrotherapy, manicures and pedicures, hair and barber services, body treatments and more. Having also noticed a growing movement of combining medical services with esthetic offerings, she cultivated relationships with plastic surgeons, dermatologists and the local medical community to develop pre- and post-operative skin care treatments, as well as the What’s Right for You program. “It’s a fun, educational program that focuses on how your skin works,” Dubois says. “We introduce clients to all the different modalities available—skin care, laser, chemical peels, microdermabrasion and dermal fillers. When they understand how the skin functions and how the procedures work, they can make a more educated choice about what’s right for them.”

Meanwhile, Dubois also watched her business jump in size from 1,200 square feet to 2,000 to 4,200, and, just in May 2008, to a new location of 8,450 square feet. The new location is not only larger, but it’s also eco-friendly, powered by wind and water, and uses recycled materials and Energy Star appliances. Renaming the facility Complexions Spa for Wellness and Beauty, she says, “The wellness philosophy continues to be strengthened by our new green facility. It’s a huge commitment to our clients and employees to be able to offer services in an environment that supports the entire wellness concept.”

That commitment to her clients’ wellness is something that has always held true for Dubois, and she stays in the mix as much as possible, working with clients for consistent, satisfying results. However, Dubois has also built a dedicated team of employees that helps achieve the spa’s successes. “I do enjoy motivating our staff and working with a great team,” she says. “It’s funny, when you ask me what is the most frustrating and most rewarding thing about the business, I would have to say it would be working with employees.” And though she admits it can be a challenge at times, she explains, “I am very proud of the professionals who work at Complexions, and I love to see them successful and growing in their careers.”

Through it all, this spa owner has kept her message and intentions consistent—quality wellness care for the skin—and that focused view keeps her business flying high. Describing her outlook on the future, Dubois says, “I don’t want to focus on the negative state of the economy. I want to be progressive in our planning and figure what we can do to make the business better. De-stressing our clients during this time should be our most important goal to keep them coming back.”

“I feel very passionate about my work, and I enjoy going in every day,” says Dubois. “I honestly don’t think I would change anything.”